2024 How to Market & Sell GRC Solutions & Services



The GRC market is complicated and diverse. Driven by global as well as regional and industry specific drivers and trends that have nuances, conflicts, and varying perspectives. GRC is a fast moving market with a lot of momentum, but also a lot of challenges to market and sell into. Solution providers fail to find and engage prospects because they do not know the details of the requirements and how to connect with buyers.

Marketing and selling GRC-related solutions and services to organizations requires a detailed understanding of geographic differences, industry views, roles and departments, and drivers and trends. Whether you are selling a broad GRC platform or a very specific best-of-breed solution that solves focused needs in GRC, your team must have a clear understanding of how to find and connect to prospects looking for solutions

This GRC 20/20 Research Briefing aims at helping GRC solution and service providers improve their marketing and sales practices to better connect with and close deals. Attendees learn:

  • Drivers and Trends. What are the latest drivers and trends in the GRC market.
  • GRC Drivers & Regulatory Map. A map of regulatory obligations related to GRC by region, role, and their requirements.
  • Industry Personas. What is critical and hot within industry segments.
  • Role/Department Personas. What are the different roles/functions that buy GRC related solutions and what are their needs.
  • Where and How to Connect. What are the leading industry, media, events, and trade associations connected to various roles.

COST: GRC Advisor Subscribers get access to all their employees as part of the subscription cost. You must be logged in under your account for the cost to be removed from your cart. Individual Access to the on-demand recording is $595. Group Access to the on-demand recording is $995. Email [email protected] to acquire group access.