2015: How to Market & Sell GRC to Corporate Compliance & Ethics





Corporate compliance and ethics departments are under significant change.  More often these departments are moving outside of legal to be their own department within the organization.  Resources are swamped with changes of regulatory change, policy management, compliance risk assessment, investigations, third party management and more.  A variety of cross-industry as well as industry specific regulations are bearing down on organizations and requiring compliance officers to have structured processes for compliance that are efficient, effective, and agile.

In this Research Briefing, GRC 20/20 provides the keys to successfully engage compliance and ethics officers in context of GRC. Taken from 15 years of GRC market observation and working with numerous solution providers over those years training sales and helping organizations build GRC sales and marketing plans, GRC 20/20 delivers the critical keys to successful engagement of the role and department of compliance and ethics.

Agenda . . .

  1. 2015 Compliance Issues, Drivers & Trends: What is Trending in Corporate Compliance & Ethics
  2. Compliance Persona: Understanding the Persona of the Compliance & Ethics Officers
  3. Marketing & Sales Strategy: How to Engage Compliance & Ethics Officers in Context of GRC Solutions

Topics Covered to Educate Marketing, Sales & Product Development . . .

  1. Current compliance issues companies are facing
  2. Compliance management programs
  3. The persona, networking, and background of compliance officers
  4. Compliance management platforms & architecture
  5. Regulatory change management
  6. Policy & training management
  7. Third party management
  8. Issue reporting & management
  9. Anti-bribery & corruption (e.g., US FCPA, UK Bribery Act, OECD Convention)
  10. Compliance in financial services
  11. Key messages that connect with compliance professionals
  12. Advice to marketing & sales on how to approach compliance

Who Should Watch . . .

  • GRC solution providers executives, marketing, and sales professionals
  • GRC professional service firms advising organizations on GRC solutions

Details . . .

About the GRC 20/20 presenter . . .

Michael Rasmussen – The GRC Pundit @ GRC 20/20 Research, Michael Rasmussen is an internationally recognized pundit on governance, risk management, and compliance (GRC) – with specific expertise on the topics of GRC strategy, process, information, and technology architectures and solutions. With 23+ years of experience, Michael helps organizations improve GRC processes, design and implement GRC architectures, and select solutions that are effective, efficient, and agile. He is a sought-after keynote speaker, author, and advisor and is noted as the “Father of GRC” — being the first to define and model the GRC market in February 2002 while at Forrester Research, Inc.

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